World Athletics and Tata Communications today announced a five-year global host broadcasting services deal covering World Athletics Series events.
From 2025, Tata Communications will be a key strategic supplier for World Athletics, with a view to elevating innovation and audience engagement to new heights.
As the host broadcaster of World Athletics Series events, Tata Communications will take on the pivotal role of crafting immersive coverage, and delivering customised, world-class live content across continents.
Tata Communications shares World Athletics’ vision to increase the reach of the sport across the world and will support that endeavour with strategic initiatives including a focused emphasis on growing the sport within India.
Tata Communications will also work with World Athletics to use the power of technology to enhance and progress World Athletics’ sustainability efforts, which is core to its future strategy.
The World Athletics Championships regularly draws a global viewing audience of one billion people. Next year’s edition – taking place in Tokyo from 13-21 September – is one of four World Athletics Series events being held in 2025, along with the World Indoor Championships in Nanjing, the World Relays in Guangzhou, and the World Road Running Championships in San Diego.
World Athletics looks forward to working closely with Tata Communications to leverage the power of their enhanced technology platform to bring a superior broadcast experience for athletics fans around the world.
Story by: World Athletics