Cell C, one of South Africa’s leading mobile operators, and the Comrades Marathon Association (CMA) proudly announce a new partnership with Cell C coming on board as a Tier 1 sponsor for the world-class road race in the capacity of “Official Partner of the Comrades Marathon”. The collaboration marks the beginning of a four-year sponsorship journey, commencing 1 May 2024 to 30 November 2027, aimed at enhancing the iconic Comrades Marathon experience.
This partnership represents a shared commitment to excellence and underscores the enduring legacy of this great South African event. It entails Cell C acquiring the Sponsorship Rights and to associate itself with the Comrades Marathon, one of the world's most prestigious ultra-distance road running events. This includes exclusive branding rights, television broadcast sponsorship packages, and product category exclusivity, among other benefits.
Mqondisi Ngcobo, Chairperson of the CMA, shared the exciting news at a launch event in Johannesburg today. "We are thrilled to welcome Cell C as our Tier 1 sponsor in the capacity of “Official Partner of the Comrades Marathon” for the upcoming Comrades Marathon," Ngcobo stated. "Cell C's resilient leadership in the mobile industry aligns perfectly with the spirit of endurance that this iconic race embodies.”
Jorge Mendes, CEO of Cell C, expressed enthusiasm about the partnership, stating, "We're not just sponsors; we're active participants in the ultimate test of endurance as we reflect our own commitment to overcoming challenges and empowering individuals to reach their full potential.”
He continued, “The sponsorship of the Comrades Marathon underscores Cell C's commitment to powering dreams and shaping a future defined by resilience. It is quite fitting because we have a shared journey of perseverance, relentlessness, and the courage to envision a future filled with possibilities", stated Jorge. “I am excited by the opportunity to be an enabler, by harnessing the power of technology to enhance the athletes’ running experience and empower them to fulfil their potential in their chosen sport.” he added.
Ngcobo has welcomed Cell C as a new CMA sponsor, saying, “It is with a huge sense of excitement that we conclude this sponsorship agreement with Cell C, a great South African brand, and welcome them to the Comrades Marathon family.” He added, “We look forward to the passion, positivity and value they bring to the relationship.”
This partnership will bring together two organizations committed to excellence and providing the best experience for their customers and participants and is set to enhance the Comrades Marathon experience for all involved.
CMA and Cell C both affirmed that they are looking forward to a successful partnership and are excited about the opportunities this collaboration will bring.
The 97h Comrades Marathon will be the 49th Up Run on Sunday, 9 June 2024, starting at the Durban City Hall at 05h30 and ending 12 hours later at the Hollywoodbets Scottsville Racecourse in Pietermaritzburg, covering an 85,91km distance.