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Castle Lite joins Absa RUN YOUR CITY Series as official Beer Partner for 2024

Image: Richard Pearce

Stillwater Sports is thrilled to welcome Castle Lite as the official Beer Partner of the Absa RUN YOUR CITY Series, one of South Africa's most iconic road running series.


“The partnership between Castle Lite and the Absa RUN YOUR CITY Series brings together two iconic brands to enhance the experience for participants and spectators alike in one of South Africa's most renowned 10km road race series,” says Michael Meyer, Managing Director of Stillwater Sports and Series Founder.


“Castle Lite's commitment to innovation and excellence aligns perfectly with the spirit of the series. Following a successful debut at the Absa RUN YOUR CITY GQEBERHA 10K, we eagerly anticipate the next event, the Absa RUN YOUR CITY CAPE TOWN 10K, where we will witness an unforgettable blend of athleticism and celebration on Sunday 12 May.”


“We are delighted to announce Castle Lite as the official Beer Partner of the Absa RUN YOUR CITY Series," remarks Colleen Duvenage, Brand Director, South African Breweries. "Castle Lite is the ultimate refreshment and there’s nothing better than an extra cold Castle Lite after a run. This partnership is an exciting opportunity for the brand to make sure South Africans can refresh themselves with a well-deserved cold one. We eagerly anticipate unlocking more fun and quality experiences for all participants at the Absa RUN YOUR CITY Series in 2024.”


“We are incredibly proud to be a new official sponsor for the Absa RUN YOUR CITY Series.


The 10km is one of Mzansi’s most loved running events, embodying the spirit of overcoming challenges, supporting local communities and healthy competition, values that we resonate with,” said Zoleka Lisa, Vice President of Corporate Affairs, South African Breweries. “At SAB, we have a rich heritage and history of bringing more cheers to our nation through supporting various sporting codes. This partnership serves as a powerful continuation of that tradition. We are excited to be a part of this inspiring event and to root for all the runners as they push their limits and achieve their goals."


EXCITING NEWS: In 2024, each of the five YOUR CITY Series events will showcase unique, city-specific medals, adding a personalized touch to the participant experience reflective of the host city's essence and character.


CHARITY SUPPORT: The Absa RUN YOUR CITY Series has welcomed the Cancer Association of South Africa (CANSA) as the official charity of the entire series of events in 2024. A non-profit leader in the fight against cancer since 1931, CANSA enables research, educates the public and advocates for and supports all people affected by cancer, while leading SA towards a cancer-free society. When entering an Absa RUN YOUR CITY Series event online, runners can show their support by donating towards CANSA.


Facebook: @Gqeberha10k / @CapeTown10k / @Durban10k / @Tshwane10k / @Joburg10k / @CANSA The Cancer Association of South Africa

Instagram: @Gqeberha10k / @CapeTown10k / @Durban10k / @Tshwane10k / @Joburg10k / @cancerassociationofsouthafrica


About Absa

Absa Group is listed on the Johannesburg Stock Exchange and is one of Africa’s largest diversified financial services groups.

Absa Group offers an integrated set of products and services across personal and business banking, corporate and investment banking, wealth and investment management and insurance.


Absa operates in fourteen countries. The Group owns majority stakes in banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania (Absa Bank Tanzania and National Bank of Commerce), Uganda and Zambia and has insurance operations in Botswana, Kenya, Mozambique, South Africa, and Zambia. Absa also has representative offices in Namibia and Nigeria, and securities entities in the United Kingdom and the United States. For further information about Absa Group Limited, please visit www.absa.africa


About the Absa RUN YOUR CITY Series

A proudly South African mass participation road running series, the Absa RUN YOUR CITY Series has been revolutionizing the sport since 2015. A road running celebration like no other, the Absa RUN YOUR CITY Series comprises five unique events namely the Absa RUN YOUR CITY GQEBERHA 10K (launched in 2023), Absa RUN YOUR CITY CAPE TOWN 10K (launched in 2015), the Absa RUN YOUR CITY DURBAN 10K (launched in 2017), Absa RUN YOUR CITY TSHWANE 10K (launched in 2023) and the Absa RUN YOUR CITY JOBURG 10K (launched in 2016).


A diverse road running series, the Absa RUN YOUR CITY Series integrates businesses, families, investment in community, world class achievement and fun for all participants. For further information please visit https://runyourcityseries.com/



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